I’m so sad that the Dior Diva rewards program has ended. I really enjoyed the program and redeemed many beautiful items.
Dior sent me a letter and parting gift last week, which I thought was lovely. The letter explained that the program would be closing September 22, and we’d have until December 22 to send in our redemption forms for the year.
If you were unaware of the program, it was based on points. Each dollar spent with Dior (from any authorized retailer – Sephora, Dior, department stores) gets you 1 point. There were different rewards for different point levels: 100, 250, 500, 1000, 2500, 5000. All you had to do was send in your receipts from a one year time period, and Dior would send you your rewards. Simple! So if you still have any of your Dior receipts from the past year, you can redeem until December 22.
In the past, I have redeemed for all of the levels except for the 5000, which was my ultimate (and now failed) goal.
A few of the items I’ve received through the program:
I will forever cherish the items I’ve received from the Dior Diva rewards program. Of course I’ll still be a loyal Dior customer, but I really hope they continue to find ways to reward their customers.