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Update: I no longer support Tarte. My friend Mili has a nice post, which reflects my personal opinions as well, that details continuing issues with Tarte. I still enjoy Shape Tape, but will not repurchase it in the future.
The Tarte Shape Tape Concealer has gotten a lot of hype since its launch. It is very often out of stock online, and can be tough to track down in store. I’m a bit surprised, to be honest; usually this sort of hype is reserved for color products, like lipsticks or eyeshadow palettes, not something boring like a concealer. That didn’t stop me from hunting it down – and yes, it took three different Ulta stores for me to find my shade in stock.
When I first opened the tube, I was a bit dumbfounded by how massive the doe-foot applicator is. My worry was that it would be hard to control the amount of product that would go on my face, and I’d end up with undesirable cake face. That’s not really the case at all though because the concealer is a bit thicker in consistency.
That being said, a little bit goes a very long way. I usually dab the wand near the inner and outer corners of my eye, and next to my nostril (a straight line down from where I dabbed in my inner corner to make a triangle). I usually use my beautyblender to blend, making sure there is coverage inside the triangle.
It’s soooo easy to blend; it never skips or moves. Coverage is totally even.
Overall, the formula is outstanding. The breeze-y application process is matched by a never-creasing, flawless finish. I should note that I always set my undereye area, though I have skipped setting for scientific purposes after using this concealer, and it looked great almost all day still.
Swatch & Comparisons
|Tarte Shape Tape Concealer in Light swatch (heavy, then blended)|
When I was selecting a shade, I had a lot of issues because the shade range was so limited at the time. My decision was between Fair, almost too light but definitely way too yellow, and Light, cool-toned but kind of dark. I went with Light, and it is about perfect for spot concealing, though it’s slightly dark for how I like my undereye area.
Following are swatch comparisons of Light and some other concealers in my collection to show how magnificently cool-toned it is.
|Concealer Comparison Swatches L-R: Tarte Shape Tape (Light), Kat Von D Lock-It Concealer Creme (L3W)*, Kat Von D Lock-It Concealer Creme (L5N)*, Maybelline Better Skin (ivory), Urban Decay Naked Skin (Fair Neutral)|
Now, Tarte has many more shades to choose from. I’m thinking about grabbing Fair Beige because it looks like a better match for my undereye area, though I would like to swatch it in store.
I am very much in love with this concealer, and I do think it has taken first place as my favorite concealer over Kat Von D’s*. At $24/0.33 oz (that’s twice as much as Urban Decay), it’s a great deal and I recommend it if you can get it.
Have you gotten your hands on this concealer?
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