Tarte Shape Tape was one of my favorite concealers. It pretty much ticked all the boxes for me when I wanted full coverage. I don’t support Tarte as a brand anymore, so no more Shape Tape for me. Since, I’ve been on the hunt for a new concealer to fill its role.
Too Faced just launched their Born This Way Super Coverage Multi-Use Sculpting Concealer*, which looked like a promising replacement to me. The brand sent me all the concealers in the launch, so I am ready to share my review and swatches of all 20 shades!
Born This Way Concealer
What it is: A hydrating, full-coverage, weightless, four-in-one formula that conceals, contours, highlights, and retouches.
The concealer is supposed to pair with the Too Faced Born This Way Foundation as a full coverage option. Too Faced already has a lighter concealer option in the Born This Way family (Naturally Radiant Concealer). I don’t have any other products from the Born This Way line, though I will probably pick up the foundation after having tried this concealer.
There is a whopping 0.5 oz of product in here, costing $29 (Shape Tape has 0.33 oz for $24). Most other concealers out there have well under half of the product in this Too Faced concealer for around the same price.
Shades + Swatches
This concealer is starting off with 20 shades in the range:
Swan – fairest neutral
Snow – fairest rosy
Almond – very fair golden
Porcelain – very fair neutral
Vanilla – fair neutral
Nude – very light rosy
Golden Beige – light golden
Light Beige – light neutral
Natural Beige – light medium neutral
Warm Beige – medium neutral
Sand – medium golden
Warm Sand – tan golden
Honey – tan neutral
Butterscotch – rich tan golden
Mocha – rich tan rosy
Maple – deep neutral
Chestnut – deep golden
Mahogany – very deep golden
Toffee – deepest golden
Cocoa – deepest neutral
The distribution of shades clearly favors light to medium skin tones. The Born This Way Foundation has been expanded to 35 shades that are more inclusive, so I hope that more shades would be on the way for this concealer.
I’ve been using the shade Snow, the second lightest shade. I may switch to Porcelain if I get a bit more color this summer (or mix the 2).
This super coverage concealer has a huge doe-foot applicator that honestly is a bit excessive considering this high coverage level. A little bit goes a seriously long way.
The first time I used this, I decided to see the coverage without any foundation or base. I dotted the wand directly on my face (two dots, one under each eye). I was practically able to cover my entire face! It blended out smoothly without clinging to lines or rough patches and actually looked quite beautiful.
Lately, I have been dotting the product on the back of my hand and then applying with a brush from there for better control. I like to set with a bit of the Hourglass Veil Translucent Setting Powder. The finish is flawless, but natural. It looks just like skin, unless you get really (uncomfortably) close up.
This concealer lasts very well through the day. I don’t notice creasing under my eyes at any point. If I use this around my nose, I do notice it breaking up a little bit after about 8 hours.
I really like this concealer! It is full coverage, but versatile. I am impressed by how well it wears through the day, especially for the level of coverage it provides.
With the amount of product you get, this will last forever too. I’m so happy to have found my replacement for Shape Tape!